Acquisition

1. Number of channels
2. Channel conversion rate
3. Daily new users DNU
4. Number of APPs downloaded daily
5. Customer Acquisition Cost (CAC)

Activation

1. Daily Active Users – DAU
2. Weekly Active Users – WAU
3. Monthly Active Users – MAU
4. Page Views – PV (WEB)
5. Number of unique visitors – UV (APP)

Retention

1. The retention rate of the next day = the activity of the first day active in the next day (the number of DNUs) / the total number of DNUs on the first day
2. Three-day retention rate = activity on the first day of the third day (number of DNUs) / total number of DNUs on the first day
3. Seven-day retention rate = activity on the first day of the seventh day (number of DNUs) / total number of DNUs on the first day
4. Thirty-day retention rate = activity on the first day of the 30th day (number of DNUs) / total number of DNUs on the first day
5. The standard retention rate for the next day is 40%, 30% for the 7th day, and 20% for the 30th day.

Revenue

1. Revenue = AU X PUR X ARPPU Revenue = number of active users X user payment rate X average revenue per paying user
2. PUR = APA / AU User payment rate = number of paying users / total number of active users
3. ARPU = Revenue / AU Average Revenue Generated by Users = Total Revenue / Total Active Users
4. ARPPU = Revenue / APA Average Paying User Revenue = Total Revenue / Number of Paying Users
5. APA = AU X PUR Number of paying users = number of active users X user payment rate

Referral

1. Forwarding rate = number of users who share the function / total number of users who see the function
2. K factor = the number of new users brought by each old user K > 1 will grow, similar to snowballing K < 1 stop growing after a certain amount

Xem giải thích chi tiết: AARRR model (detailed explanation of model data indicators)